An Important Set of Modern Principles for Anyone Managing the Channel

Fill out the form to receive this collection of valuable insights that are important for every channel chief to know. This includes these important topics:

Understanding Partner-Led Buyer Intent, including the definition and significance of partner-led intent data and a comparison with traditional intent data sources.​

The Role of Trust in the Buyer’s Journey, including the importance of channel partners as trusted advisors.​

Integrating Partner-Led Intent Data with Broader Marketing Strategies. This includes, combining partner-led data with other intent signals for a comprehensive view and strategies for vendors to collaborate effectively with partners using integrated data insights.​

Real-World Impact of Partner-Led Intent Data, with case studies demonstrating successful deals driven by partner-led intent data and analysis of key technology trends influenced by this approach.​

Building Effective Channel Partnerships, using strategies for fostering strong vendor-partner relationships and recognizing the importance of clear communication and shared goals.​

Leveraging Technology for Enhanced Partner Engagement, including an overview of tools like Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA).​ You will also find best practices for utilizing technology to streamline collaboration and measure performance.​

Preparing for the Future of Channel Marketing through anticipated trends in buyer behavior and intent data. Learn the steps organizations can take to stay ahead in a partner-led marketing landscape.